Book Signing, The Dan Brown Way

A member of our New York team was in Borders, Columbus Circle, last week because he saw on Twitter that the store had signed copies of The Lost Symbol. By the time he got there the copies were sold out, but the question was, how did they get their hands on them?

According to an employee, Dan Brown walked into the store recently, completely unannounced–not even the Borders people knew he was coming–, and said “Hi I’m Dan Brown…I have five minutes to sign some stock books for you.” He signed a bunch of books for five minutes, then left.

That was The Lost Symbol book signing. Blink, and you missed it.

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One response to “Book Signing, The Dan Brown Way

  1. Pingback: Four ways to deliver value in your short tweet. « Webnomena

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